This allows you to pair similar or related products that customers need to encourage additional purchases, or you may separate essential items on opposite sides of the store to entice customers to make impulse purchases throughout the store. Similarly, you may be able to map potential shopper routes. By referring to previous sales data, you may identify the best sales spots within your store based on what items sold the most and where they were within the store. Related: Frequently Asked Questions About Consistency at Work Increasing salesĭeveloping planograms focuses on organizing products based on customer habits to develop effective strategies to improve sales. Then, on a vacation, they can enter a different location’s chain store and be relatively familiar with the layout even though they’ve never been to that location. For example, they can enter a store in one location, like near their home and find products easily because they’re familiar with that location.

This helps improve the customer experience because shoppers easily understand where they can find the items they need. It creates consistency in the layouts and appearances of different store locations. Using planograms is especially beneficial for chain stores. Here are some benefits of using planograms in merchandising: Creating consistency Related: What Is Visual Merchandising? Definition, Types and How To Use It Benefits of planograms in merchandising Planograms are often detailed, and they provide guidelines for arranging each specific product to create consistent, methodological displays. It displays what sections the store may include and where they might go, and it explains the specific locations for each product by aisle, display or point of sale. It's a schematic drawing, model or plan that establishes the specific layout of stores. What is a planogram?Ī planogram is a visual merchandising tool that's often part of a larger visual merchandising plan. In this article, we define what planograms are, list the benefits of using them, outline steps for creating and using one and offer tips for planning this merchandising method.

Planograms are often an important tool for making visual merchandising decisions to encourage customers to make purchases. While this may include advertising campaigns and other promotional activities, it also includes the specific decisions retailers make for their physical stores. Merchandising refers to an organization's efforts to market its products successfully to customers, prompting them to purchase the products.

Retail merchandising planograms